Tag: big data

Avoid Big Data’s Hype

This morning I received an email explaining that by deploying this vendor’s Big Data solution, it would let me outperform my business rivals while it goes on to balance my checkbook and wash my car on Sunday. I get a tons of these unsolicited emails every day as a journalist. I’m not naming names since…

Big Data Gets Up Close and Personal

If you ever wondered about the value of big data, just read this Wiredarticle on what the data wizards over at Facebook are doing. They haveidentified the listening habits of members who have just started newrelationships and those who have just ended relationships, so they can identifythose likely to start or end relationships before they…